About Us

It all started when PC Jeweller first opened its first showroom in 2005 in Karol Bagh, New Delhi with a vision to redefine elegance, allure and style in the form of stunning pieces of jewellery. Today one of the fastest growing jewellery retail chain having showrooms across 67 cities and 17 states.

Since its inception, the company has been a pioneer in designs as every product is crafted to a standard of perfection. Whether it is elaborate wedding jewellery or affordable wearables, PC Jeweller has fashioned exceptional designs with unmatched quality. Over time, timeless treasures from PC Jeweller have helped intimate moments become lifetime memories.

Company’s business model consists of setting up large format, stand alone showrooms at high street locations. Its stores stock a wide range of jewellery across all price points, with an increasing focus on diamond jewellery. The company sells only hallmarked jewellery and certified diamond jewellery. This assurance on quality and purity along with transparent and customer friendly policies have enabled PCJ to become an established and trusted brand name in a short time span.

From sourcing of raw materials to the sale of the finished product, all our processes are integrated and aligned. We map out customer preferences and manufacture products in a way that leaves our customers spoilt for choice while making their purchases. Throughout the entire process, stringent quality measures are taken to ensure the purity, value and finish of the product. Our expertise extends to the possibilities of customized and personalized designs to help the customer find and design her or his perfect piece of jewellery.

PC Jeweller has made a remarkable journey so far and has created a brand of its own with sustainable customer initiatives and unrivalled quality that loyal customers vouch for. With contemporary and classic designs aimed for longevity, we are committed to providing you the best buying experience using a collaborative approach across both online platforms and showroomss.

We hope to continue being inspired and create the most desired jewels.